Strategy EX
Reduced infrastructure costs creates faster time to value.
Consolidation unifies brand and enhances site performance.
Organizational training company Strategy Execution wanted a single global e-commerce website that served as their knowledge center, course catalog, and hub for their learning experience. Operating websites in seven international regions presented some unique hurdles not to mention additional operational expenses. Arke knew there was a less expensive way.
Arke’s information architecture, Strategy, UX/Design and Implementation work on the U.S. site established the model for consolidation of all seven global websites spanning three different technology platforms.
Our Approach
After our technology evaluations, we understood how all platforms needed to work together. Sitecore functionality was upgraded and Marketo integrated to engage customers across all user channels. Additional tools were evaluated and added to support translation needs and seamless display of web-based courses.
To ensure platforms would perform as expected we needed to completely understand the customers needs. Target personas and journey maps were created for each target audience: Non-PM, Government, Commercial and the Individual.
Arke challenged it’s Dev/UX teams to reduce friction across the site.
After the CMS upgrade, the successful integrations of eCommerce and MAP the subscription engine experience was designed and deployed resulting in less customer clicks and enhanced content engagement across the site.
Key areas of optimization
- Ecommerce Experience
- Omni-channel Engagement
- Demand Generation for Subscription Engine
- Course Experience
- Author/Editor Experience
Beginning any project with a strong understanding of your customer needs is a must. We urged Strategy Execution to re-evaluate their customer needs. After revising customer personas and journey maps it helped identify customers/prospects behavioral gaps in current-state journeys and afforded our teams time to ideate and document future-state enhancements. New customer personas and journeys also helped to align to evolving brand messaging.
Reuse, recycle and save.
Reusable design components and seamless language versioning make it easier for the Strategy Execution team to build new pages and create region specific versions of pages.
Intuitive UX Design drives ecommerce conversions.
After careful consideration and design of the StrategyEX subscription engine, early conversion data indicates an overall favorable customer experience.
Expert integration and enhanced UX led to less friction across digital property
Hiring Arke was the best decision we made to bolster our digital presence
Former CEO of Strategy Execution
Global lead generation with Marketo has led to a lift in highly qualified corporate training buyers
StrategyEx Sales Leadership
Predictable journey-based experiences greatly reduced bounce rates
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