Currey & Company
Transforming digital commerce: creating a premier destination for an unparalleled shopping experience
Reimagining the online presence by addressing user experience challenges, operational efficiencies, data gaps, and low conversion rates.
The redesigned and replatformed website, powered by Optimizely Commerce, transforms the online shopping experience and brings Currey & Company’s showroom to life online. This transformation addresses critical challenges by deepening customer connections, optimizing backend processes, and leveraging data for strategic insights, all while integrating seamlessly with their existing technology stack.
Currey & Company sought a strategic partner to reimagine its online presence and position itself as the premier destination for distinctive home furnishings.
Our Approach
Arke combined an intuitive, visually appealing interface with advanced technologies to enhance user engagement and drive sales. We implemented a scalable infrastructure, a seamless e-commerce platform with product customization and streamlined processes, a user-friendly CMS, and integrated APIs for smooth data exchange. Robust analytics tools further ensure continuous optimization through actionable insights.
Customer insights guide our path forward
By leveraging behavioral customer data before, during and after launch, we know where “the bar” is today in relation to business success and the levers we can strategically pull to rise above it.
Key areas of optimization
- Ecommerce Strategy
- Information Architecture & UX
- UI and Design System
- Website Development
- Optimizely Implementation
- API Integration
- Website Tagging & Measurement Plan
- Data Analytics
Currey & Company’s newly redesigned website is crafted with its customers in mind, featuring a range of new features like favorites, unlimited project boards, Pinterest pin-to-board integration, a multi-drop pendant configurator, personalized account management, and real-time inventory updates.
Customizable Multi-Drop Pendant Configurator
This intuitive tool allows customers to customize multi-drop pendant lighting with ease, offering a variety of design options to create the perfect look for any space. Customers can select a canopy, shade, and bulb type to suit their project's needs, and visualize in real-time.
Personalized Account Management
Customers can access a personalized dashboard to view sales data, monitor order history and status, save and update payment information for expedited checkout, view and download sales tax documents, create and share project boards, manage favorites, and modify or remove order addresses—all in one centralized location.
Streamlined Registration
Improved and simplified registration makes it easier and faster for customers to apply for an account and conveniently upload tax documentation. It minimizes data entry errors and boosts efficiency, leading to an optimized internal process and smoother customer onboarding.
Efficient Designer Tools
Customers can easily curate and organize products with project boards, quickly favorite projects, and effortlessly add items. They can also pin products to their Pinterest boards for seamless inspiration and sharing.
Product rich PDP
Product detail pages are now enhanced with the rich information customers need throughout their shopping experience. They feature real-time inventory updates, detailed specifications and dimensions, tearsheets, and high-quality imagery, making it easier for customers to find exactly what they need for their current project.
Improved Checkout Process
Simplified checkout process ensures a quick and hassle-free purchase experience, with fewer steps and easy payment options. A seamless transition from cart to confirmation making the shopping experience faster and more convenient.
Reaching extremely positive stats within the first three months of launch
Increased engagement rate by 83%
Engagement Rate
Increased conversion rate by 43%
Conversion Rate
Increased Average Order Value by 3.2%
Average Order Value
