A bad purchase experience can ruin a parent's day.
The buying journey for kids products is no child’s play.
It was widely known at Kids2 that their target audience (millennial parents) thoroughly researched products online prior to purchase with 81% of the time using a mobile device. Leveraging this important insight Arke recognized Kids2 needed a more stable, easy to manage CMS that would support a streamlined path from research to purchase, enhance the buyers experience and be compatible across all devices.
The previous site delivered a poor experience for customers, delivered little value to retail partners and was cumbersome and overly complex to manage content changes.
Arke’s Strategy and XD teams immersed themselves in understanding the research and buying behaviors of the Kids2 audiences. With this understanding overlaid with site performance goals Arke reimagined the site architecture, content strategy and user experience design.
Efficiency for content authors and a more streamlined path-to-purchase customer journey was key to creating better customer experiences and a successful outcome for all parties.
Better experiences and insights for all.
With the robust Sitecore CMS solution, Dynamics integration and a new design strategy showcasing Kids2 retail partners content, we not only increased brand recognition, page referrals and enhanced SEO, Kids2 now captures customer data allowing for real-time insights: informing business decisions, future optimizations, content curation and effective marketing campaigns.
Key areas of optimization
- Ecommerce experience
- Research to purchase journeys
- Engagement of retail partner content
- Streamlined internal workflows
By selecting the right CMS and partner for user experience, design, and platform implementation, the Arke/Kids2 team successfully solved all of their business and marketing challenges. Through enhanced personalization, a streamlined eCommerce experience, and a more flexible authoring experience Kids2 now has the foundation to engage customers with meaningful product content, increase their sales revenue and expand into new markets.
“We’re most proud of the way the site plays off our strategy, connecting the physical (instore and marketing) experience to digital through it's responsive design"
“The look and feel of the site and its dynamic functionality are huge points of pride."
The site Arke built had scalability and future integrations in mind. With a 97/100 usability grade from Google, it’s on par with not only our retailers’ sites, but also world class retail sites outside of our industry.
Making research easy for moms produced great numbers to build on in the future.
25% increase in site visitors and 67% increase in mobile visitors
76% increase in traffic from social channels
83% increase in customer email opt-ins
Acoustic (formerly SilverPop) Analytics