Legacy technology stacks often trap businesses in an endless cycle of maintenance. A staggering 80% of IT budgets go towards simply maintaining existing infrastructure, leaving a meager 20% for development and other innovation. This means slower time-to-market for new features and a constant struggle to keep pace with ever-evolving customer demands.

Enter the Composable DXP

Composable DXPs (Digital Experience Platforms) are a game-changer. They break down monolithic systems into modular components, allowing businesses to choose best-of-breed solutions for their specific needs. This approach offers a wealth of benefits, including:

• Dramatic Cost Reduction: By eliminating the need for expensive, all-in-one solutions, composable DXPs can slash infrastructure & maintenance costs significantly. Studies show reductions of up to 80%.
• Supercharged Development Velocity: Freed from the shackles of legacy systems, development teams can move faster and more efficiently. Composable architectures enable a microservices approach, where independent components can be developed and deployed quickly. This can lead to a 10x increase in development velocity, allowing businesses to get new features and experiences to market faster.

How Composable Can Accelerate Go-to-Market (GTM) Strategy

A key advantage of composable DXPs is their ability to streamline and expedite your GTM strategy. Here’s how:

• Personalized Product Recommendations at Scale: Imagine using a best-in-class recommendation engine to suggest products to individual customers based on their behavior. Composable DXPs make this possible by enabling easy integration with such engines, leading to increased conversions and sales.
• Seamless Omnichannel Marketing: Think about launching flawless marketing campaigns across all channels, from email to social media. Composable APIs (application programming interfaces) connect your marketing automation platform with various touchpoints, ensuring consistent and personalized messaging that improves customer engagement and brand awareness.
• Rapid Mobile App Feature Rollout: Consider deploying new features to your mobile app quickly and efficiently. Composable architectures with pre-built, reusable components allow for faster development cycles, keeping your app fresh and users engaged.
• Localized Content Delivery for Global Brands: Envision delivering culturally relevant content to your audience in different regions. Composable content management systems (CMS) enable this by facilitating localized content creation and management, improving the customer experience in each market.
• Dynamic Pricing and Promotions: Picture automatically adjusting prices based on competitor pricing and inventory levels. Composable APIs integrate dynamic pricing engines into your e-commerce platform, optimizing sales and profit margins.

These are just a few examples. By enabling faster development, easier integration, and a focus on best-of-breed solutions, composable approaches can significantly improve your brand’s GTM strategy and accelerate success.

Join the Composable DXP Movement

The composable DXP revolution is here and is a foundational for brands that want to elevate their CX, and empower brands to take control of their digital experience. By embracing this innovative approach, you can:

• Free up resources: Stop wasting money on bloated infrastructure and redirect those funds to innovation initiatives.
• Boost agility: Quickly respond to market changes and customer needs.
• Deliver superior experiences: Focus budget and resources to build personalized, omnichannel experiences that engage and win with customers.

Join the revolution! Break free from the limitations of the Monolithic DXPs and unlock the exponential growth potential by elevating your digital experience. Read more about Arke’s approach to Composable Architecture and the decision path you should travel: The Composability Crossroads