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November 5, 2020

FullStory Explores the Arke POV on Digital Transformation

What happens when a partner recognizes the value of an individual’s business insights? Great content opportunities, that’s what.

You can read this firsthand as FullStory’s Natasha Wahid asks Margaret Wise about Digital Transformation and it’s critical importance to many of our Arke’s key customers (Omni Hotels & Resorts, Chick-fil-A,, Strategy Execution and more).

Read the article: How to do digital transformation: Insights from a leading digital consultancy. Learn more about Arke’s approach to Digital Transformation and how a sharp focus on client goals and outcomes drives our recommendations.

“Our partnership with FullStory has enabled us to gain rich insights that has helped us understand our clients digital experiences and to make important conversion improvements that have led to revenue increases of millions of dollars” says, Margaret Wise, Chief Revenue Officer at Arke. “Being able to directly leverage these insights helps us work with our clients to enhance their digital experiences and increase engagement and revenue potentials.”

Margaret Wise, former Chief Revenue Officer, Arke

Much of Margaret’s insights have been corroborated through FullStory’s State of Digital Experience Report for 2020. Nice to know partners can work together so seamlessly and have such close alignment. Makes for great working experience and even better joint customer outcomes.

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By Michael Stewart | November 5, 2020

About the author:

Michael Stewart is the Director of Marketing at Arke. He's a graduate of Savannah College of Art and Design and has more than 30 years of omni-channel marketing and ad creative experience.