The transition from UA to GA4 could leave your analytics broken and data misaligned.
Many companies are underestimating the significance of switching from Universal Analytics (UA) to GA4. They don’t fully understand it is not a 1-to-1 transition. While the change is mandatory, many features and capabilities will be missing in GA4: functional deficits in metrics, reporting, exploratory and computational capabilities as well as YoY data gaps caused by loss of historical data. These are a few of many pitfalls to avoid. Do you have a plan?
To minimize these risks, Arke has crafted an approach to audit, document, and realign data flows leveraging GA4. For other concerns like reporting, data retention, exploratory and computation capabilities, we’ll leverage vetted 3rd party apps and tools to ensure a complete view of your customer, performance and experience data.
ARKE ANALYSTS CAN HELP YOU
Audit, prioritize and realign your business-critical measurement system for GA4 (and other platforms)
Refocus your data streams so they clearly and intentionally inform on the performance of critical business goals and initiatives
Augment your data capture strategy with new platforms to parse data into usable insights
Create a comprehensive data presentation framework that fits your business needs today and in the future
Make a smooth, planned transition to GA4