Currey & Company
Crafting an elevated experience
Transforming digital commerce: creating a premier destination for an unparalleled shopping experience
The redesigned and re-platformed website, powered by Optimizely Commerce, transforms the online shopping experience and brings Currey & Company’s showroom to life online. This transformation addresses critical challenges by deepening customer connections, optimizing backend processes, and leveraging data for strategic insights, all while integrating seamlessly with their existing technology stack.
Our Approach
Arke combined an intuitive, visually appealing interface with advanced technologies to enhance user engagement and drive sales. We implemented a scalable infrastructure, a seamless e-commerce platform with product customization and streamlined processes, a user-friendly CMS, and integrated APIs for smooth data exchange. Robust analytics tools further ensure continuous optimization through actionable insights.
Key Areas of Optimization
eCommerce Strategy
Information Architecture & UX
UI & Design System
Website Development
Optimizely Implementation
API Integration
Website Tagging & Measurement Plan
Data Analytics
Currey & Company's redesigned website delivers a seamless,
personalized experience with enhanced tools for effortless shopping.
Customizable Multi-Drop Pendant Configurator
This intuitive tool makes it easy to customize multi-drop pendant lighting, offering various canopies, shades, and bulbs to create the perfect look—visualized in real-time.
Personalized Account Management
Customers can access a personalized dashboard to track sales, manage orders, save payment details, handle tax documents, and organize projects—all in one centralized location.
Streamlined Registration
Streamlined registration makes it faster and easier to apply for an account, upload tax documents, and enhance efficiency for a smoother onboarding.
Product Rich PDP
Enhanced product pages provide rich details, real-time inventory updates, specs, and high-quality imagery—making it easier to find the perfect fit for any project.